Using my Six A copywriting method, you can ensure the content will meet the standard for PR (and work better in sales and marketing too).

To become a thought-leader, a person has to think (and bring something fresh to a debate) and lead (offer a course of action). This post explains how.

An introduction to messaging, that brings together brand, leadership and thought-leadership, to work across sales, marketing and PR.

A guide to case studies: why they are hard to create, why the process of creating them is important, types of case study to aim for and how to get them done.

PR activations are a highly cost-effective way of catapulting a brand into the public’s consciousness. Here’s seven basic ways of doing it.

Where should press releases feature in your overall PR and communications strategy? And how can you write a good one?

Start PR too soon, you may not get the results you’re hoping for. Leave it too late, you might miss the moment. How do you get the timing right?

Why I’ve shut PPR after five years, and what’s next.