The biggest determinant of how much media attention an individual will get is impact. For earlier stage businesses, positioning yourself as a constructive disruptor will help you stand out and beat the odds.

Populists use the media effectively to command attention, spread their ideas and build a passionate following. What does this mean for businesses, what can they learn, and how can they use this to communicate more effectively?

Some publishers are reeling from an immediate loss of traffic from search, and declines in ad revenue, due to AI Overviews. What impact will this have on marketing?

Social media masterclass or self-inflicted PR disaster? Thoughts on Yorkshire Tea's handing of its “Tory Tea” PR crisis from 2020.

Like the Dragons, pitching is easier when you take the time to create something they might want and don’t waste their time trying to sell them stuff they don’t want. This blog explains how to do it.

Rather than create “media lists” to which press releases are sent, you’ll get better results by creating a “media CRM” - the basis of a strategic and structured approach to earning attention, based on building relationships.

“There’s no such thing as as bad publicity.” Is this cliche true? Here’s my take on it, as Trump’s approval ratings grow despite continued negative headlines.

Having an effective content production system isn’t just critical for owned media channels, but a precursor to running PR effectively. It isn’t the same content as media relations, but writing for an external audience helps develop good PR habits.

Hard to believe it but it’s now twenty years since the BPI started its communications campaign to fight illegal music downloading.

Building a strong personal brand is, I think, vital in a modern working world where job security is a thing of the past. Daniel Priestly’s book Key Person of Influence is a great starting point.

“Own the data, own the narrative”. But, equally, data-led PR activations can cost a lot of money and fail to deliver. Everyone loves a list but with journalists suffering from ‘study fatigue’ how can your brand cut through and stand out?

Case Studies are PR gold dust for tech vendors. But they are very hard to get. Here’s how to use awards and conferences as a workaround.

Trade fairs often comprise a huge share of many b2b firms’ marketing budgets. But lots of it is wasted on ‘blandstanding’. By creating an experience, brands can stand out from the crowd.

If you’re a small business, earning coverage in the Financial Times is extremely difficult. But not impossible. Here’s how. 

In PR, if there is no tension, there is no story. Populists draw binary lines of conflict to great effect to earn media attention. Does this mean you need to ‘pick a fight’ if you’re a challenger brand?

Using my Six A copywriting method, you can ensure the content will meet the standard for PR (and work better in sales and marketing too).

To become a thought-leader, a person has to think (and bring something fresh to a debate) and lead (offer a course of action). This post explains how.

An introduction to messaging, that brings together brand, leadership and thought-leadership, to work across sales, marketing and PR.

A guide to case studies: why they are hard to create, why the process of creating them is important, types of case study to aim for and how to get them done.

PR activations are a highly cost-effective way of catapulting a brand into the public’s consciousness. Here’s seven basic ways of doing it.