All effective communications plans are founded on good messaging; why your business is the best choice to solve a customer’s problem, what makes it different, and what is happening in the market.
I'll help you develop company messaging to help you find and showcase your points of difference, and to support your sales, marketing and PR work.
People buy people. And journalists are more interested in people than products. People who are well-connected, authoritative, influential and invest in their personal brands and network can have an edge over others in business. High-profile business people carry an aura.
I'll help you develop a personal brand, showcase expertise and grow your network.
When companies do something significant, such as launching a new product, entering a new market, a big new hire, raising new investment - it’s a PR opportunity. News can be a big PR asset if it’s seen as impactful.
Above and beyond writing press releases, I’ll advise on tactics, targets and build a story to make the most out of what you have.
Great content sits at the heart of any communications plan - bringing the benefits of a product or service to life, or taking bold points of view on the issues that affect the sector.
I'll help you develop a content strategy to support LinkedIn & social posting, develop newsletters & blogs, create comment and opinion for media, and produce lead-gen content like white papers.
How do you know if the company’s value proposition will resonate with others? How well can the CEO get the messages across under pressure? Can your spokespeople offer expert insight and analysis to news events?
An experienced media trainer who has done more than 100+ media interviews, I can role-play different types of media interviews to test your messaging.
Which media are likely to be interested in your company, given what you do, and the current brand profile of the business and its people? What do they write about? How do you engage them, and get them to pay attention to you.
I can help you build a media CRM, and a programme to help you build strong media relationships yourself.