Over my twenty-year career I've done most elements of PR, some of which are outlined below.
I can either do these myself, coach your team to deliver, or help you hire the right freelancer or agency partner.
Book a call and I'll help you craft a brief that works for you.
All effective communications plans are founded on good messaging; why your business is the best choice to solve a customer’s problem, what makes it different, and what is happening in the market.
Clear company messaging will help you find and showcase your points of difference, and add impact to all communications, in sales, marketing and PR.
People buy people. And journalists are more interested in people than products. High-profile business leaders carry an aura. The well-connected, authoritative, influential have an edge over others in business.
Develop a strong personal brand, become a key person of influence, showcase your expertise and grow your network.
When companies do something significant, such as launching a big product, entering a new market, making a major hire, raising new investment - it’s an opportunity. Impactful news is a PR asset you shouldn't waste.
Above and beyond writing a press releases, it's about choosing the right tactics, identifying the right media targets and building a story to make the most out of what you have.
Great content sits at the heart of any communications plan - bringing the benefits of a product or service to life, or taking bold points of view on the issues that affect the sector.
A content strategy sits at the heart of a LinkedIn & social programme, any newsletters & blogs, comment and opinion for media, and lead-gen content such as white papers.
How do you know if the company’s value proposition will resonate with others? How well can the CEO get the messages across under pressure? Can your spokespeople offer expert insight and analysis to news events?
Role-playing different types of media interviews (accountability interviews, business profile interviews, thought-leadership views) will help you see if your messaging stands up.
Where do you want to earn coverage? Which media are likely to be interested, given the brand profile of the business and its people? What do they write about? How do you engage them, and get them to pay attention?
A media CRM. and supporting media engagement plan will help you reach key journalists, building strong media relationships that will serve you and your brand for years.