Full Funnel PR is a method developed and delivered by Matt Phillips.
Itβs a PR system For business leaders who see pr as a growth driver, not a line item.
If you're a business leader looking to achieve growth, do you have the communications engine you need?
Because if you are investing in becoming influential, trusted and well-networked, leadership gets easier.
π It's easier to build partnerships
π It's easier to attract investment
π It's easier to hire the best talent
π It's easier to win customers.
In other words, PR helps you engage the people you need to grow.
But PR is hard when you're running a growth business.
You're not a household name so people may not have heard of you. Attracting the right attention isn't easy. The methods that work for big brands won't work for you.
Your sales and marketing team probably lacks senior PR specialism. Senior time in agencies is expensive, results aren't guaranteed, and you're time poor.
That's where I come in.
Over 25 years in PR, I've gained the experience to tell you what will work:
> I've crafted and pitched hundreds of stories, earning thousands of pieces of coverage - so I know what will work for your business
> I've done hundreds of media interviews as a spokesperson across print, radio and TV - so I can help you build relationships and become a trusted expert of record
> I've led and coached PR teams across agencies, in-house and as a fractional director - so I understand how to make communications work in the specific context of your business
More recently, I've developed a PR methodology that works for ambitious, growth-oriented challenger businesses: whether that's tech scale-ups or SMEs ready to push on to the next level.
It considers the business objectives, the audiences that matter, the people that can reach them, and how to work with those people to drive conversations that will move those audiences from strangers to advocates.
I call it Full Funnel PR.
It has nine components that consider every core pillar critical to PR success, five distinct service-delivery areas, and it's aimed at helping your business achieve PR mastery over a period of time.
It's a system, not a strapline. And it's all delivered by me.
To find out how your business measures up, and learn more about the method, book a free, no-strings assessment or drop me a line.