Fractional Director of Communications
PR as a growth driver, not a line item.
I help business leaders become influential, trusted and well-networked, so growth gets easier. Partnerships, investment, hiring and customers all follow attention earned in the right places.
Why it matters
If you are investing in becoming influential, leadership gets easier.
- It is easier to build partnerships.
- It is easier to attract investment.
- It is easier to hire the best talent.
- It is easier to win customers.
In other words, PR helps you engage the people you need to grow. But PR is hard when you are running a growth business. You are not a household name, so people may not have heard of you, and the methods that work for big brands will not work for you. Your sales and marketing team probably lacks senior PR specialism. That is where I come in.
25 years in PR
The experience to tell you what will actually work.
- I have crafted and pitched hundreds of stories, earning thousands of pieces of coverage, so I know what will work for your business.
- I have done hundreds of media interviews as a spokesperson across print, radio and TV, so I can help you build relationships and become a trusted expert of record.
- I have led and coached PR teams across agencies, in-house and as a fractional director, so I understand how to make communications work in the context of your business.
- BPI
- Lead spokesperson for the British recorded music industry, from intern up
- BBC
- Ran corporate comms for Future Media & Technology, around the iPlayer launch
- Propeller PR
- Leadership team as it doubled in size in three years
- PPR
- Founded and ran a pay-as-you-go agency: 5 staff, 50+ clients
What I do
Five deliverables.
Messaging & Proposition
You will get strong, clear company messaging to underpin sales, marketing and PR.
Personal Brand
I will grow your personal brand, using your story to grow your network and influence.
Media Training
I will train you for media interviews, so you can deliver the message with confidence.
Asset Creation
I will create a content engine for LinkedIn, newsletters, blogs, white papers and PR.
Media Relations
I will help you build direct relationships with the people that matter.
My methodology
Full Funnel PR.
Over the years I have developed a PR methodology for ambitious, growth-oriented challenger businesses, whether tech scale-ups or SMEs ready to push on. It considers the business objectives, the audiences that matter, the people who can reach them, and how to move those audiences from strangers to advocates.
It is a system, not a strapline. And it is all delivered by me.
Explore Full Funnel PR ↗In their words
Trusted by founders and marketing leaders.
Liberty Charge worked with Matt in the early stages of our growth, a challenging PR brief given our multiple stakeholder relationships and, initially, a lack of news. Throughout the project we received excellent advice, the team produced and placed on-message opinion-led coverage in important media titles, and sensitively managed the news we had, including a positive, high-impact launch of our first rollout. He worked effectively with our partners to help us influence our core local authority audience.
- Delivered 47 pieces of earned-media coverage across national business media and target verticals
- Provided strategic advice, stakeholder management and media relations to support local authority partnerships
- Created a comms programme around the national “charge point shortage”, resulting in opinion-led coverage in EV trade and local authority media
Are you using PR to drive growth?
The simplest way to find out whether we should work together is a short call. No pitch deck, no obligation.