As much as I’m an advocate for the power of PR, and its ability to have a transformative impact on a business, really it’s only a means to end.

My real passion is the businesses themselves, and how they bring people together to make people’s lives better.

Business create wealth for the courageous people who start them.

They create jobs for people, that allow them to live better lives.

They generate the taxes goverments need to fund public services.

They create products and services that people value.

And sometimes they can change the world for the better.

My real interest in business started at school with a GCSE in BIS (British Industrial Society).

We'd watch shaky VHS recordings of the BBC’s 1980s TroubleShooter series, fronted by Sir John Harvey Jones (a respected business leader for his turnaround job at chemicals giant ICI). He'd go into a struggling business and offer advice on how they could turn things around. I was inspired.

I went on to do a business degree, and I think the business-outcome-centric approach I've always taken to PR, is down to being inspired by those programmes. 

Working up from intern at the BPI, I became the lead spokesperson for the British recorded music business.  I went there as a grad, who wanted to learn how to start a record label. But I ended up in PR.

This helped me build a personal media brand that resulted in me making 100+ media appearances including a grilling from Jon Snow on Channel 4 News, appearances on BBC Breakfast and This Morning couches, dozens of talking-head TV soundbites and radio interviews on BBC, Sky, CNN and more. 

I ghost-wrote articles for titles like the FT and The Sun in defence of the principle that for all the benefits of technology, creative people deserve the right to be paid for their work. 

I then spent three years at the BBC, after the launch of the BBC iPlayer, as it underwent its own digital transformation. Working behind the scenes I ran corporate comms for the 'future media and technology' division, leading the team responsible for promoting digital services like BBC iPlayer, its apps and TV platforms. 

After the BBC, I worked for a range of startups and services firms. I was part of the leadership team at Propeller PR as it transitioned from a founder-managed lifestyle business into a serious growth business, doubling in size in three years. 

I then founded and ran PPR, a pay as you go PR agency. Starting with no clients, and no money, it went on to employ five people and dozens of PR freelancers. It survived the pandemic, delivering hundreds of pieces of coverage for over fifty different clients - all of which were small firms punching above their weight.

So I've worked in-house, running departments, in agencies at director level, as a company founder and independently as a consultant.

Outside of work, I'm very active (running, bootcamp, tennis, cycling). I love to snowboard, a bit of karaoke, and I'm also an amateur actor with twelve productions under my belt. 

Most of this thanks to the community in my beloved village of Blewbury in Oxfordshire where I live with my wife, two teenage kids, and Basil the cat.