Some previous work.
LIBERTY CHARGE
Liberty Charge is a joint venture between Liberty Global and Zouk Capital that delivers power and connectivity infrastructure for residential on-street EV charging.`
“Liberty Charge worked with Matt in the early stages of our growth, a challenging PR brief given our multiple stakeholder relationships and, initially, a lack of news. Throughout the project we received excellent advice, the team produced and placed on-message opinion-led coverage in important media titles, and sensitively managed the news we had - including a positive, high-impact launch of our first rollout. They worked effectively with our partners to help us influence our core local authority audience”. Neil Isaacson, CEO
Results
- Delivered 47 pieces of earned-media coverage across national business media and target verticals
- Provided strategic advice, stakeholder management and media relations to support local authority partnerships.
- Created comms programme around national “charge point shortage” resulting in opinion-led coverage in EV trade & local authority media
DISCIPLE MEDIA
Disciple is a community management platform that helps people build independent, valuable and trusted communities in a safe space that they own and control.
“Matt has deep expertise in the media and entertainment sector, and a great understanding of how the tech platforms influence the business community - allowing us to generate compelling content that helped us punch above our PR weight as an early-stage startup. Plus, his corporate comms experience and stakeholder management skills from the BPI and BBC were invaluable when helping us manage the launch of our highest-profile project with Matt Hancock's app.” Toby Hollis, former CMO, Disciple Media
Results
- Achieved Forbes profile article for founder Benji Vaughan, hooked to Facebook's Cambridge Analytica crisis
- Secured earned opinion-led coverage in titles including CityAM, Forbes, New Statesman, The Guardian & IT Pro Portal
- Media relations support and stakeholder management to deliver high-profile launch of Matt Hancock app.
UNREASONABLE GROUP
Unreasonable Group builds community between entrepreneurs, institutions, and investors to profitably solve pressing global problems.
"Matt has extensive knowledge of the UK startup sector and media landscape. As well as securing 10-plus pieces of media coverage for three of our spokespeople, they provided us with thoughtful strategic and tactical advice throughout." Seema Alibhai, Senior Director, Global Media & Communications
Results
- Delivered 10 strategy workshops advising portfolio companies on PR
- Ghost-wrote eight opinion articles on topics including sustainable investment, & ESG for Unreasonable spokespeople
- Secured profile interviews for founder Daniel Epstein in Authority magazine & Future is Beautiful podcast
MMT DIGITAL
Part of the MSQ group, MMT Digital provides technology consultancy and agile digital transformation services to enterprise businesses.
“Matt worked with us for two years, prior to the sale of Be Heard to MSQ. They provided sound counsel to our marketing team on PR strategy, delivered quality copywriting that earned us coverage in leading trade titles where we'd not featured before, and provided smart tactical media relations advice to help us gain visibility for our work with Vodafone to showcase our expertise in agile. He media-trained our team, and secured an interview slot on BBC Business News to discuss tech results - a first for me.” James Cannings, co-founder
Results
- Delivered 24 pieces of coverage, including a BBC TV interview for James on Twitter’s results.
- Wrote 14 articles with placements in outlets including Campaign, CityAM, Drum & WARC.
- Leveraged flagship Vodafone TOBi case study to earn coverage in Marketing Week & Econsultancy.
AXATE
Axate is a digital wallet that makes it possible for online publishers to collect ‘casual payments’ - an alternative to advertising and subscriptions.
“Matt helped us build our reputation in the UK trade media, as we sought publisher deals and advocated casual payments as a credible complement to subscriptions & advertising.” Dominic Young, founder & CEO
Results
- 18 pieces of opinion & comment coverage, in publishing and media trade press
- CEO Dominic Young was interviewed on BBC Radio5, commenting on the Cairncross Review.
- Two founder profile interviews; The Drum, Prolific London.
BOUNTIFUL COW
Bountiful Cow was spun out of leading independent the7stars in 2016, founded on the principles of transparency, collaboration and expert planning.
"We got a lot of PR at launch, but needed to keep it up. Matt helped us keep our brand visible by amplifying our news and wins, doing thoughtful trade media newsjacking, and landing high-impact TV spots for our spokespeople.” Henry Daglish, then founder & CEO
Results
- Achieved 50 pieces of coverage over 2018-19, including twelve earned op-eds on a wide range of media topics.
- Coached spokespeople and earned six broadcast interviews, three on the BBC, commenting on WPP, Twitter and the rise of the six-second ad spot.
- Consultancy around key account wins for Mizkan, Alzheimer's & Starling Bank.