Being influential, trusted and networked makes it easier to grow a businesses.
It's easier to build partnerships.
It's easier to attract investment.
It's easier to hire the best talent.
It's easier to win customers.
This is why businesses invest in PR.
But it often doesn't work out as planned > often due to misaligned objectives, expectations, or simple understanding of what PR is and how to make it work within the business.
With over twenty years of PR experience, I have a good read on what works and what doesn't. I can: